We started with market research, followed by developing EBIEN’s brand identity, brand strategy, and brand voice.
We then used this information to develop a beautiful visual identity which is outlined below. Apart from the visual identity, we delivered a thick deck full of content for press releases, blogs, advertising, and copy for the website.
Apart from the general beauty inherent in the brand itself, I wanted to create an extraordinary experience of receiving and opening the test kit. To achieve this goal, I made design choices that felt both luxurious and empowering. Instead of receiving a sterile medical kit, I aimed to deliver a product that felt more like opening a gift. I created an experience that made the clients feel like they were opening a gift containing makeup, perfume, or designer fashion as opposed to medical supplies that were inside.
